Linda Rink of Rink Consulting. A Wharton graduate, she combines analytical capabilities with the practical "client-side" experience gained from corporate marketers such as Quaker Oats Company, Joseph E. Seagram and Hunt Corporation. During her career she has launched products as diverse as dog foods, wine coolers, Scotch whisky, frozen entrees, staplers and pencil sharpeners. In the business-to-business arena, she was instrumental in growing Amtrak’s transportation consulting services into a $180 million business. Her client base includes professional service firms, manufacturers, health care agencies and non-profits. In addition to her consulting work, Linda lectures at the Wharton School's Small Business Development Center. Ms. Rink earned her MBA from the Wharton School of the University of Pennsylvania. Her undergraduate degree is from Harvard University, magna cum laude, Phi Beta Kappa. Marketing Intelligence for Business Success RINK Consulting has over 20 years’ marketing experience across a broad spectrum of consumer and business-to-business industries. We are dedicated to improving our clients’ business success: · We bring an end-customer focus to marketing strategy. · We provide critical marketing information for fact-based decision-making. This customer-driven perspective is the key to successful business expansion and new product development.