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| Speaker: | Mitch Lapides |
| Company Name: | FolcrumTech, LLC |
| Website: | fulcrumtech.net |
| Presentation Date: | 4/25/2008 |
| Topic: | Build Relationships and Drive Sales with Email |
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Mitch Lapides is president and founder of FulcrumTech (fulcrumtech.net) – a full-service communication technology company headquartered in Doylestown, Pa, that helps businesses develop, improve, grow and mange their online marketing programs.Prior to founding FulcrumTech, Mitch was Executive Vice President at the $9-billion global publisher Reed Elsevier where he led over 35% annual growth in their healthcare electronic products division. He also held the positions of Group Vice President and Chief Technology Officer at Gartner where he was responsible for the turnaround of key infrastructure and applications development, as well as rebuilding gartner.com, the delivery channel for over $400 million in revenue. A 20-year veteran in the communications technology industry, Mitch has successfully managed more than 100 publishing and Web-site development projects – some as large as $30 million – from concept through launch. Mitch earned a B.A. in Biology from Brandeis University and an MBA from the University of Michigan.
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