Business Networking Roundtable #11
Hosted by Wade Roberts
Tuesday, December 6, 2016
9 - 11:30 am
161 West Dekalb Pike
King of Prussia, PA. 19406
Wade is hosting 12 GPSEG members for a late morning breakfast meeting (with assorted pastries, scrambled eggs and coffee) at his newly remodeled Cigar Mojo facility.
(Wade asks that you review the information below and register.)
As the Host, Wade will share with all the participants the story behind his firm –
As a participant, you also will share the story of your business – strategy, target clients, business development techniques, etc. As a participant, you get the opportunity to develop 12 new “Brand Ambassadors” - each with a clear understanding of the value proposition of your business.
In addition, he’ll ask each participant to offer their ideas, insights and wisdom relative to his Challenge Question:
“How do we at Cigar Mojo more effectively communicate our existence and value proposition to the business/residential communities of KOP and surrounding environs? Also, how might we establish an embryonic position in the mail order business for our products?”
OVERVIEW OF CIGAR MOJO (in Wade’s own words)
Cigar Mojo is a premium, hand-made cigar retailer, located in KOP.
Forty-five thousand cars a day (on average) drive by our frontage.
We inventory over 20,000 cigars from 40 plus manufacturers. The products come primarily from Nicaragua, The Dominican Republic and Honduras (no Cubans, they are illegal).
In addition to the "cash & carry" trade, we have a unique, specially engineered ventilation system for "in lounge" smoking (BYOB welcome).
Our membership program serves over 50 members, who receive 24X7 privileges.
Additionally, we supply year round service to golf courses (Manufacturers) and retailers (Sullivan's).
Our offerings also include bachelor/bachelorette parties, weddings, celebratory dinners, clubs (Pyramid) and restaurants (Capital Grille).
Our VALUE PROPOSITION boils down to serving current demographic/economic trends in a first class/sterling fashion with a relaxing time.
WHO SHOULD ATTEND?
Wade welcomes all GPSEG members.
However, ideal participants for Wade’s roundtable are folks that have started and/or grown businesses, and possess particularly fine sales/marketing acumen.
Current cigar smokers are especially welcome.
Wade’s reason for hosting the event is to network with those GPSEG members who can provide him with referrals to his IDEAL client and/or provide solid recommendations for growing the business.
GUIDELINES FOR PARTICIPANTS
A Business Networking Roundtable (BNR) event is a Member business-focused event designed to enable Members to share information about their business with other Members and for participants to learn about other Member businesses in a focused and moderated setting. The Business Networking Roundtable events are for Members who are in business and who wish to do business with other GPSEG Member businesses.
The purpose of the meeting is business networking and designed to be a better way to learn more in-depth knowledge about other Member’s businesses with whom participants may want to engage, collaborate and or recommend to their business network.
Instead of the usual 30 second “elevator pitch” participants will be given 3 minutes to answer the following questions which will help others understand their business and what it is that they are looking for:
1. What is your business?
2. What makes you different?
3. Who is your ideal client?
4. What is a good referral for you?
Participants will also be able to participate in a 20-minute discussion of a business challenge or topic of the Host’s choosing. Best practices, suggestions, experiences will be shared.
Participants will be principals, owners, partners or representatives of a GPSEG Member business. There is no limit to the size of the Member business. While many GPSEG Members are in transition and considering starting their own business, Business Networking Roundtable events may be attended ONLY by Members who have a recognized (registered) business entity. Participants will:
- Register for a specific Business Networking Roundtable event through the GPSEG website.
- Agree to the meeting guidelines and strictly adhere to them.
- Come to the meeting prepared to answer the 4 questions below for their Business.
- Act in good faith to support other Participants by providing assistance with contacts and or referrals as appropriate.
- Be members of the BNR Group that is maintained on the Causeway site.
Be on time and stay through the end.
- Follow the directions of the Facilitator and stay within the time allotted.
- Extend professional courtesy to others by refraining from using phones, working on computers (other than taking notes) or texting during the meeting.
- Every effort should be made to avoid distracting other Participants during the meeting.
- Act ethically and in good faith with information and content of discussions that may take place during the meeting. Agree not to share information disclosed with Participants competitors.
- Follow up on commitments made to others during the meeting.